Nathan’s Famous x Mta “the hot dog connection”
The MTA recently released a new design for the NYC subway map. We noticed that pointing directly toward the home of Nathan’s Famous—Coney Island—there was an unmistakable hot dog leading right to it.
Once you see the dog, you can’t unsee it.
Agency: adam&eveDDB New York
Chief Creative Officer, U.S.: Brynna Aylward
Executive Creative Director: Jason Ashlock
Creative Director & Head of Design: Mitch Horton
Associate Creative Director (Art): Charlotte Frank
Associate Creative Director (Copy): Elizabeth Swartz
Senior Designer: Leo Pellegrini
Art Director: Jay Checo, Melissa Rosner, Anika Shandalov
Copy Writer: Sam Hamerski