NATHAN’S X MTA “THE HOTDOG CONNECTION”
What has two buns and leads straight to Coney Island? The newly unveiled MTA subway map. We noticed the N, F, and Q trains suspiciously look like a hog dog, which point straight to Nathan’s Famous. Naturally, we added some mustard.
Coincidence? We think not. Once you see the hotdog, you can’t unsee the hotdog.
Art Director @ adam&eveDDB
Agency: adam&eveDDB New York
Chief Creative Officer, U.S.: Brynna Aylward
Executive Creative Director: Jason Ashlock
Creative Director & Head of Design: Mitch Horton
Associate Creative Director (Art): Charlotte Frank
Associate Creative Director (Copy): Elizabeth Swartz
Senior Designer: Leo Pellegrini
Art Director: Jay Checo, Melissa Rosner, Anika Shandalov
Copywriter: Sam Hamerski